Inside Apple - Adam Lashinsky

Inside Apple

By Adam Lashinsky

  • Release Date: 2012-01-25
  • Genre: Management & Leadership
Score: 4
From 561 Ratings


INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.


  • A good sneak peak at Apple

    By Bababcock
    This book offers a good look behind the scenes of what may be the worlds most popular company. While no shocking secrets are revealed, details about an employees first day all the way to ex-employee meeting room stories are revealed. You will definitely learn a thing or two while enjoying some funny situations described by employees.
  • Full of phony information.

    By itsJosephMartin
    Very inaccurate.
  • Very insightful

    By MrShft
    I read Isaacson's Steve Jobs' bio and this book is a bit more insightful and balanced look into Jobs and Apple. Highly recommended for those interested in the company and visionary.
  • Much better than I expected

    By ahmadster
    I was worried this will be a book filled with anecdotes about how mean or brilliant Jobs was. There is some of that but the underlaying subject is the company not the man.
  • Not all that great ......

    By Baldguy269
    After reading the biography an then reading insanely great this book fell short of what I hoped that would have been better.
  • Awesome

    By Heart gold
    A lot of new but a lot of old stuff.
  • Great Book!!

    By madeulookphoto
    Just awesome!!
  • Mediocre at best.

    By Faraaz Nishtar
    This book fails to capture the true essence of Apple. The way the author has analyzed some of Apple's action I believe is inaccurate. With that being said, this book does have some pretty interesting short stories about Apple.
  • So so

    By Macnews
    While the first part of the book was somewhat informative, I found finishing the book was tough. Most of the information I hope to gather was in the first few chapters. The later part of the book seemed like old stories just told again. If you aren't too familiar with apple's history, this book will be good for you. If, like myself, you are very familiar and have followed it since before the return of Jobs the insights into the business practices are in the first few chapters. It is worth that read but the last part of the book - not so much in my opinion.
  • This book has nothing new!!!

    By Pralav
    If you have read Steve jobs book then there is nothing new here. This book is also written in the least engaging way. And everything is just recycled. This author seems to have the least access into apple. DON'T WASTE YOUR TIME AND MONEY!