Business Adventures - John Brooks

Business Adventures

By John Brooks

  • Release Date: 2014-08-12
  • Genre: Management & Leadership
Score: 3.5
From 64 Ratings


Business Adventures remains the best business book I’ve ever read.” —Bill Gates, The Wall Street Journal

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. Longtime New Yorker contributor John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.

Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.

“[Brooks] provides the early version of what we think of as Malcolm Gladwell–style or Freakonomics-style lessons. . . . But Brooks features another trait that modern business writers, whether James Stewart, Malcolm Gladwell, or Michael Lewis, do not. Brooks is truly willing to give up his own views to get inside the mind of all his subjects.” —National Review

“More than two decades after Warren [Buffett] lent it to me—and more than four decades after it was first published—Business Adventures remains the best business book I’ve ever read . . . Brooks’s deeper insights about business are just as relevant today as they were back then.” —Bill Gates, The Wall Street Journal
“The prose is superb. Reading Brooks is a supreme pleasure. His writing turns potentially eye-glazing topics (e.g., price-fixing scandals in the industrial electronics market) into rollicking narratives. He’s also funny. . . . He tells entertaining stories replete with richly drawn characters, setting them during heightened moments within the world of commerce.” —Slate
John Brooks (1920–1993) was an award-winning writer best known for his contributions to the New Yorker as a financial journalist. He was also the author of ten nonfiction books on business and finance, a number of which were critically acclaimed works examining Wall Street and the corporate world. His books Once in Golconda, The Go-Go Years, and Business Adventures have endured as classics. Although he is remembered primarily for his writings on financial topics, Brooks published three novels and wrote book reviews for Harper’s Magazine and the New York Times Book Review. 


  • An MBA Can Be Yours by Reading This Book (And One Other)

    By AuPhalanx
    What more can be said about a book extolled by both Warren Buffet and Bill gates as a great business book? Not too much. "Business Adventures" is a collection of true, real-life business stories, each with a "moral" or lesson we can learn. From the Ford Edsel to Xerox to scandals big and small, author John Brooks provides illuminating tales and the lessons we can learn from them. It's equal parts funny, insightful, educational, and profound. It truly is a must-have for every businessman's book shelf. You can obtain an MBA either by attending school (and paying or taking loans for tens of thousands of dollars) or by reading two wonderful books: This one, "Business Adventures" by John Brooks and "Mustard Seeds, Shovels, & Mountains" by J.F. (Jim) Straw. Get these books, study them, and you'll be head and shoulders above the competition.
  • Somewhat boring and with very long stories

    By Dquezada92115
    I started reading this book because it was recommended by bill gates. The chapters are very long and somewhat boring. It is hard to stay engaged on the reading. I would really not recommend this book as it's concepts of businesses can be summarized to a few pages.
  • Business Adventures

    By Sir Bit
    Wish I would have known that Bill Gates was going to endorse this book by saying he asked Warren Buffet for his favorite business book. It will be a best seller.